MY EXPERIENCE

See My Journey

As a young professional in my field, I’ve had the opportunity to hold a variety of roles in many different companies throughout the years. Take a look below to learn more about my background and experience.

FASHION MARKETING MANAGER, VARSITY SPIRIT

October 2018 - Now

Lead campaign and brand development by copywriting and distributing email and social media marketing strategies.

• Email types include weekly emails, daily automation sends, and quarterly major campaigns that resulted in $2.9 million in direct marketing attribution from email sends through lead generation.

Curated website content via WordPress while establishing brand concepts and specifications. Designed engaging and lead-generating content.

Social media strategies resulted in 700,000+ impressions in six months through team collaboration and introducing a weekly Instagram Story series.

Generating new content for newly released website resulted in an increase in new users, visits from existing users, and an overall lower bounce rate.

Brand development includes aligning concepts while advocating for diversity, inclusion, and philanthropy within the industry.

CREATIVE MARKETING DIRECTOR, THE KALEIDOSCOPE

January 2018 - August 2018

Reinforced business aesthetic to target markets. Researched concepts and inspirations for upcoming trends or seasons. Managed all social media platforms. Designed and distributed marketing plans to stakeholders. Results include a $30,000 sales increase + 81,000 weekly social media impressions during my tenure.

DIRECTOR OF PUBLIC RELATIONS, DELTA GAMMA FRATERNITY

November 2016 - January 2018

Developed and executed marketing campaigns. Motivated members and alumnae to build positive brand awareness. Managed all social media platforms. Established an ongoing partnership with DIFF Charitable Eyewear. Results include the following awards: Excellence in Communication Award + Outstanding Technology Award.

TALENT DEVELOPMENT INTERNSHIP, BROADCAST MUSIC INC.

May 2018 - August 2018

Researched onboarding, employee engagement, and hiring processes. Observed processes and developed new methods. Conducted interviews and research regarding those in the entertainment industry. Pitched ideas to departmental teams. Results include the ongoing conversation of implementation of new policies.

MULTIMEDIA MARKETING INTERNSHIP, COTTON'S CAFE DOG TREATS

January 2017 - May 2017

Created weekly corporate communication pieces. Managed internal and external communications measures. Led cross-channel marketing campaigns. Edited news releases for local and national markets.