STRATEGY + CONTENT CREATION

In this role, I established apparel and concept specifications for content shoots while advocating for diversity and inclusion. Shoot types include print, video, and social media. Generated engaging content and implemented a social media strategy to align with marketing teams. Content types include weekly Instagram series, photos, videos, and news.

To the above, you will see my favorite content piece I was able to collaborate on featuring new fashion lines for 2019.

To view more content, click below.

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What I Do Currently: Video

EMAIL MARKETING CAMPAIGNS

In this role, I participated in copywriting and distributed email marketing via Salesforce Marketing Cloud to multiple customer bases. Email types include 1-2 weekly emails, daily automation emails, and monthly campaigns.

Additionally, I designed lead-generating measures through Formstack for automation and weekly emails. Averaging 150+ leads per email sent and 3,000+ leads generated in 10 months. For the first time in company history, we executed a $1 million dollar campaign through a partnership with our camp brands registration + fashion marketing.

Below you will see a few of our successful email campaigns.

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What I Do Currently: Portfolio

SPECIAL PROJECTS

We were able to create some really innovative and enriching campaigns for schools across the nation. Through #AcrossTheField, #LetsGoPink, #ShowYourGold, we were able to help the experience of students, but also help in the lives of others.

ACROSS THE FIELD

This project was a way to create and spread spirit by encouraging sportsmanship and unity amongst spirit squads.

Follow Along #AcrossTheFie...

SHOW YOUR GOLD

This was a project to raise awareness for Childhood Cancer Awareness Month with our fashion line. Portions of all gold items purchases are to be donated to St. Jude Children's Research Hospital.

See More #ShowYourGold

LETS GO PINK

This was a project to raise awareness for Breast Cancer Awareness Month with our fashion line. Portions of all pink item purchases are to be donated to American Cancer Society.

See More #LetsGoPink

What I Do Currently: Projects

SOCIAL MEDIA CONTENT

Below you will find a gallery of my favorite social media content I curated for @varsityfashions on Instagram. We created social media campaigns in collaboration with our email campaigns, casting calls, product pushes, events, and to showcase our influencer team throughout the year. Each week, we have an Instagram Story feature.

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What I Do Currently: Gallery